Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign.
According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues.
These sobering facts are what served as the inspiration for the newest project from Coldwell Banker Real Estate. After more than 100 years of helping people find homes, the real estate company has extended its mission to man’s best friend with its “Homes for Dogs Project.” By partnering with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, Coldwell Banker will help 20,000 adoptable dogs find loving homes this year.
To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign, which will make its television debut during The Academy Awards on February 22nd, on the feeling of arriving home and being greeted by your dog. The commercial is called “Home’s Best Friend” and it features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com.
Before he was put up for adoption, Max was picked up as a stray and delivered to a “high kill” shelter in San Bernadino, CA. The shelter only keeps dogs for five days before it puts them down, and after Max had been at the shelter for four days, a worker reached out to The Dexter Foundation, a local non-profit dog rescue and adoption agency, which quickly rescued Max and found temporary foster care for him.
“I found him on Adopt-a-Pet.com as I was looking for a dog to rescue of that sort of breed and age,” said Kelly Saffrey, Max’s current parent. “As soon as I saw his picture, I just knew he was the pet for me.”
Adopt-a-Pet.com currently has more than 15,000 shelters and rescues in its network, and it is thrilled to be partnering with Coldwell Banker.
“We share Coldwell Banker’s view that nothing turns a house into a home more quickly than the addition of a loving pet,” said Abbie Moore, executive director of Adopt-a-Pet.com. “And we are so inspired by the desire of Coldwell Banker to launch this amazing program.”
For more information on the “Homes for Dogs Project,” head to coldwellbanker.com/dogs.